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Honda Launches Civic Study Break Social Marketing Tour

Honda is launching a new marketing initiative aimed at college students and parents of college students. The marketing tour is called the "Study Break" and its aim is to promote the all new 2012 Civic model at several universities across the country.

Much of the campaign is based on Facebook (http://facebook.com/hondacivic) where the page tries to engage college students is a fun way outside of the dealership...

Honda Accord: The 2nd Best-Selling Vehicle in March 2011

2011 Honda Accord

Each month the numbers are tallied from dealerships across the nation to determine the top-ten list of best-selling cars. In March 2011 seven of the top-ten best selling cars sold more than 30,000 units. This is a good sign for the car industry as only three models got to 30,000 units sold during the months of January and February...

Honda Odyssey Receives Top Safety Pick


What's the safest Minivan on the market today? The 2011 Honda Odyssey according to the IIHS.

The 2011 Honda Odyssey is the first and only minivan to earn the highest possible safety ratings from both the Insurance Institute for Highway Safety (IIHS) and the National Highway Traffic Safety Administration (NHTSA). No other minivan this year has received the "Top Safety Pick" award from the IIHS and an "Overall Vehicle Score" of five stars from NHTSA.  

In order to receive a Top Safety Pick from IIHS, vehicles must earn the highest score of 'Good' in all four of the tests…

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